Faguo is a B Corp fashion brand with a mission to fight climate change. Collaborating with French design studio Fairly to create a responsible retail experience using 60% biobased, 40% recycled and 75% recyclable materials alongside furniture that's easy to repair or reuse. The immersive experience brings the forest into the city, and incorporates Pierreplume's recycled textile acoustic material in retail display stands throughout the shop. The textiles come from recycled industrial production offcuts, work uniforms, and discarded clothing, offering new value to materials that are otherwise underused. The material absorbs sound and promotes acoustic comfort improving the in-store experience.