We really like to figure out the nuances within materials, mapping them on a spectrum of the materials we've come to know. Figuring out what made someone start using it for an application, or why someone wanted to develop it... what’s its story?
Organoid turns smelly panels on its head. Usually odours are a bad sign - that chemicals or unwanted ingredients are used in the manufacturing process. But this is a delight to the olfactory senses. Although it’s nothing new in its application, just a wall covering or surface veneer, it’s incredibly innovative, and something we’ve never seen before.
This is a product that gives a sense of magic. You can hand a sample to anyone and see their eyes widen with a sense of amazement and wonder, even if just at the absurdness that this is a real product. Even those who can’t find an immediate use for it can still appreciate its quirky character.
In a digital world where online shopping becomes increasingly popular, brick-and-mortar stores are looking for ways to create an immersive experience for people who walk into their shop doors. Materials can create that ‘wow’ moment, impressing on your memory, something that keeps you coming back into the store, or something to share with your friends as you recount your experience. We can’t think of a better way to stimulate our senses - the texture, pattern and smell are a unique combination, and definitely not something that can be re-created online.
The strong, obvious smells of vanilla bean and coffee grounds are our favourite. While they’re less visually stimulating, they’re familiar. Coffee beans make us feel invigorated and awake, while vanilla calms us and gives us a bit of an appetite. The decorative coatings would be perfect in stores like Aveda, Body Shop or in natural perfumeries. Store designs for outdoor, hiking and ski shops can actually use grass mowed from the Austrian Alps.
We’ve seen Organoid in Object House where it gives a natural, organic feel to the space, bringing a taste of the outside to the indoor environment. The feature panels are beautifully complemented by other natural materials like solid wood and plywoods.
We’d love to see a collaboration from Organoid with companies who have a natural byproduct that could be reused. This would really cement their effort to recycle more of their own waste. We imagine local coffee chains and independents sharing their used coffee grounds to be turned into a board that shares their story.
Made in Austria, Organoid is made with natural compounds that are dried, ground, screened and pressed as a mixture, the end product similar to HPL. Originally produced for furniture construction and acoustic insulation in 2012, they only use natural, authentic raw products, and because of how it’s made, it can also coat flexible forms – like when it’s used in lamps or furniture.